1-TO-1 INTEGRATED MARKETING SERVICES

Make it timely, make it relevant, make it personal.

Establish relationships with each of your customers and prospects by using 1:1 marketing techniques, using a variety of cross-media touches.  Use information about your prospects and customers to attract them to your offer.  Make them feel like an individual by designing your offer around the information you know about them.  Cross-sell and up-sell by using their history.  Switch out images and text to make each document personalized to the interests of the recipient.  Use e-mail touches, voice-mail campaigns, direct mail, and pURLs to drive response rates upward.

SEP has a unique approach to designing personalized communications.  We listen first!  What is your objective?  What are your pain points?  Where do you want to go today?  What do your customers want?  What do we know about the demographics and psychographics of your customers?

Contact us to learn the 9 secret tips for variable data marketing and you will see your response rates go through the roof.

Improved Response Rates with Personalization
Compared with a static, black-and-white mailing with a response of 0.46%

Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors”
by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc. 

HOW TO MEASURE THE VALUE OF A DOCUMENT

It’s no longer important to measure the cost of the document.  The paradigm shift is to measure the value of the document.  We use financial models to prove that your documents are getting more response.  We measure the response and report back to you how well your marketing communications is working.  Don’t spray 'n pray….use our sophisticated techniques to ensure you are getting the most of your marketing communications.  See below how to measure the value of a document.

	Traditional	1:1 Personalization	(Savings)/Gain using 1:1 Personalization
Mailing pieces	50000	25000	(25,000)
Cost Per Document (includes postage)	$0.40	$0.65	63%
Postage Spend (.33)	$16,500	$8,250	($8,250)
Response Rate	0.75%	4%	3.25%
# of Respondents	375	1000	166%
Average Customer Spend	$500	$500	Same
Net Income Rate	5%	5%	Same
Total $$ Profit	$9,375	$25,000	$15,625
Net Gain	$9,375	$25,000	154%
Value of Document	$0.19	$1.00	409%

Why would anyone spend $.40 per document to get back $.19 in return value of document? Use 1:1 marketing to get back $1.00!