Personalized URL’s (pURLs) link the power of traditional direct mail with the interactive capabilities of the Internet, increasing the probability of turning direct-mail recipients into qualified prospects.

By prominently printing a pURL on each mailing piece, such as www.JohnSmith.Seprint.com, your direct mail recipient will be intrigued to visit their own personalized landing pages.

Using pURL’s as part of your direct marketing strategy can:

• Increase the quality of sales leads by reaching your ideal target in a relevant manner
• Serve up relevant and timely content/offers
• Profile responders, based on their preferences, insight, needs and wants
• Provide real-time campaign results reporting

Simply put, this innovative technology helps you effectively turn customer data into results.