By Marty Harris & The Koolture Group
There are two kinds of growth: growth you chase, and growth you build. Partnership-led growth is not networking. It’s intentionally designed relationships that create repeatable opportunities.
In print, dimensional, fulfillment, and promotional products programs, partnerships matter because clients who are promoting their brands rarely buy just one thing. They buy an ecosystem.
At Southeastern Printing and SEP Communications, our partnership strategy includes:
• Strategic and cultural Alignment: shared goals for the partnership, compatible business models, values, and work styles.
• Defined referral triggers: what signals indicate “this account needs us”
• Joint value propositions: a shared story that sells better together than apart.
• Governance: defined points of contact, cadence for business reviews, and how issues and escalations are handled.
Partnerships scale when they’re structured. If your business is relationship-dependent, let’s talk and build a partnership engine that produces, consistently.
Let's continue the conversation. I can be reached at either martyh@seprint.com, or martyh@sepcommunications.com