Blog Articles | Southeastern Printing

Support Your HR Department with Print on Demand Branded Merchandise

Written by Darcey Thompson | May 22, 2025 12:00:00 PM

Branded merchandise is an invaluable tool for human resources (HR) departments. Thoughtfully selected products like apparel, drinkware and desk accessories customized with your company logo can boost employee engagement, foster team spirit and build awareness for your brand both inside and outside of your company. But pre-ordering and stockpiling a year’s worth of gear and other items is costly and takes up storage space that may be needed for other items essential to your business.

The solution is print on demand (POD) branded merchandise, which you to order the products your HR team members need, exactly when they need them. All you have to do in advance is pre-select your approved merchandise and design a portfolio of branded digital templates that can be stored online until it’s time to have them printed. With POD, you only pay for the branded products your HR department actually uses – minimizing waste and eliminating overstock.

5 Types of POD Branded Merchandise for HR Departments

The following types of POD products and collateral support HR departments by enhancing employee recruitment, training and motivation.

  1. Customized Apparel & Accessories:
    Pre-select and design uniforms, work shirts, polo shirts, T-shirts, mugs, water bottles, tote bags and other accessories branded with your company logo and/or slogans. 

  2. Employee Recognition Awards & Gifts:
    Make outstanding employees feel honored and appreciated with branded gifts, plaques or awards commemorating their achievements and contributions.

  3. Training Materials:
    Personalize training manuals, workbooks, and course materials with company logos and messaging.

  4. Compliance Signage:
    Design branded signage, posters, pamphlets, and other materials in compliance with company and governmental policies, regulations, or training requirements. 

  5. Event and Campaign Collateral:
    Design branded marketing materials like signage, banners, flags and fliers promoting marketing campaigns, recruitment events, company events, and trade shows.

Reduce Costs and Increase Flexibility with POD

Not only does POD save you money by reducing up-front and storage costs, but it also gives you the flexibility to make necessary changes and adjustments to your design templates as needed. If the boss adds another event to the schedule or the company changes a compliance requirement, you will be able to adapt your digital design template or create a new one. POD helps you keep up with demand and also avoid getting stuck with outdated or unwanted branded merchandise inventory.

POD is one of Southeastern’s many key marketing solutions, and it goes hand in hand with the huge variety of promotional products and apparel we source and customize for our clients. With our Brandstash brand management solution, you can take your brand merchandise program to the next level by creating an automated digital storefront for your branded merchandise and empowering your HR team to order the items they need, only when they need them.

If you would like to implement any of these time-saving and advanced features into your storefront, or if you'd like to get started with a new storefront, contact your rep today!