Blog Articles | Southeastern Printing

Brandstash® Helps Support Back-to-School Marketing Strategies for Higher Education

Written by Darcey Thompson | Jul 31, 2025 3:34:13 PM

Back-to-school season brings unique challenges for marketing, operations, and procurement teams in higher education. Whether you’re attracting new students, keeping current ones engaged, or onboarding new staff, having the right tools is essential.

Brandstash® is Southeastern’s user-friendly digital storefront designed for the complex needs of colleges and universities. Each department—admissions, athletics, student services, and more—can access its own storefront category to order marketing materials, print items, and promo products, all while managing spending from one centralized platform.

Real Results: One university using Brandstash saw a 30% reduction in marketing costs through centralized ordering and on-demand printing. That’s greater control, less waste, and more room in your budget for what matters most.

Brandstash also powers personalized direct mail programs. Enrollment teams can easily launch targeted campaigns to reach prospective students, while ready-made templates and automated workflows help maintain brand consistency and drive retention.

HR teams benefit, too, by streamlining onboarding with easy access to welcome kits and essential documents for new educators and staff. Procurement and finance teams gain clear visibility and control over department budgets, making planning and approvals simple.

With Brandstash, your campus teams work smarter. You’ll deliver a consistent, high-quality message to students, staff, and faculty—while making life easier behind the scenes.

Curious how Brandstash can help your institution this school year? Contact us for a quick demo and see what’s possible.