If you are planning one or more direct mail marketing campaigns this year, don’t forget to take advantage of the U.S. Postal Service (USPS) 2025 First Class and Marketing Mail Growth Incentives before it’s too late. For example, the 4% percent Tactile Sensory & Interactive promotion ends on July 31st.
The USPS developed these PostalPro™ promotions with the goal of incentivizing businesses to use new technologies like Artificial Intelligence (AI) and Augmented Reality (AR) to enhance their mailing campaigns. These incentives can add up to significant savings on postage for eligible USPS First-Class® & Marketing Mail® campaigns.
Here is a look at several of the most exciting U.S. Postal Incentives for 2025.
Tactile, Sensory, & Interactive
Registration: Now through July 31
Timeframe: February 1 – July 31
Discount: 4%
This promotion rewards marketers for incorporating multi-sensory technology into their direct mail pieces. New advances in paper stock, substrates, inks and finishing techniques let you use visual effects, sound, scent, texture, and taste in your mailer to create a memorable interactive experience for recipients. Some examples including microencapsulated flavors and fragrances applied to mailers as a varnish or coating, scented labels, holographic stickers, pop-ups and infinite folds. These next-generation printed marketing materials are sure to make your mailer, and your message, stand out.
Registration: Now through December 31
Timeframe: Any six consecutive months between now and December 31, 2025
Discount: 3%
This promotion encourages marketers to use emerging digital technology your customers may only have encountered in video games or high-end store catalogs. You can use technology triggers like a QR code or barcode to link recipients to these experiences right from the mail piece. One of the new tools eligible for this promotion is AI, which you can utilize to generate impactful copy for your mail piece. Other cool tools include AR, which uses 3D technology to create a multi-dimensional visual display for the recipient, and Virtual Reality, which generates an interactive, multisensory simulation. Video in Print (ViP) enables the viewer to access and play video content from the mailpiece, and you can integrate a Voice Assistant into your mailer that will help your customers find answers to their questions. These new tech options help you to connect with your audience in innovative new ways for greater impact than 2D print.
Registration: Now through December 31
Timeframe: April 1-December 31, 2025
Discount: No discount on the initial mailing, but all consecutive mailings receive 3%
This USPS promotion, only available on Marketing Mail campaigns, supports marketers who know that including multiple touchpoints in a direct mail program can help to build brand loyalty and develop a stronger relationship with your customers. It provides a discount on postage for follow-up mailings to the same address. (Note: The content of eligible mailings must build upon/complement the initial mailing.)
The USPS is also offering 2025 postal promotions for Reply Mail IMbA and First Class Mail Advertising. New add-on incentives apply to campaigns using Informed Delivery and sustainable substrates and other materials. For more information, visit https://www.seprint.com/about/blog-news/2025postalincentives.
It’s a Win-Win Scenario
While direct mail already is a proven tool for increasing customer engagement, it’s important to explore and invest in new technology that has the potential to enhance your campaigns even more. This exciting tech can enable your business to stay relative and competitive, while the 2025 USPS Incentives and Promotions postage discounts help to improve your marketing ROI.
Let Boombox propelled by Southeastern increase the efficiency and trackability of your direct mail campaign while you enjoy the additional savings offered by these postal incentives. Reach out to your Southeastern representative to learn more today.
Visit the USPS website for complete details on timeframes, available savings, mailpiece eligibility, how to register, and FAQs for the 2025 Incentive Programs for First Class and USPS Marketing Mail.
How can these exciting promotions be tailored to elevate your brand? Contact us today.