We believe in sharing ideas. Knowledge is power.

Client is a crypto asset manager known for managing the largest crypto index fund. It sells bitcoin funds to financial institutions and also partners with investment professionals and financial advisors to provide education and research on investing in crypto currency. The firm is one of the largest and fastest-growing crypto managers, and at the end of 2021, it managed more than $1.3 billion across various investment solutions.

Software platforms for managing your brand and digital assets are essential. However, with various kinds of platforms available, how do you figure out which one is right for you? With your unique goals and must-have features in mind, you can find the ideal print and digital marketing collateral management software platform that makes it easy for your partners, upholds your brand’s integrity, and helps grow your business in the process.

From your sales and your headcount to your invoices and your expenses, these numbers—the processes and assets that they represent—matter. They matter because they represent the hard work of your team, the growth of your organization, and how you are adding value for your customers. So, why not track one of the most important elements of your marketing and development efforts: your marketing collateral?

Your sales and marketing teams have two key roles: attracting new customers and developing relationships with your existing customers. The goal of both of these functions is to increase your revenue. However, these teams need to work in tandem to be successful. Ensuring that your marketing and sales teams are aligned is incredibly important to the success of your company. In this guide, we explore some of the common challenges and benefits of sales and marketing alignment and how your teams can successfully collaborate.