The demand for printing of environmental graphics has increased steadily in recent years. According to the Business Research Company’s Large Format Printers Market Report 2025, the large format printing market is predicted to grow from $9.58 billion in 2024 to $9.88 billion this year – and expand to $12.65 billion by 2029.
There are many reasons for the growing popularity of this evolving printing technology, especially for corporate and institutional projects. Literally larger than life, wide- and tall-format signage, wallcoverings, posters, banners, and displays grab viewers’ attention and envelope them in an environment that is custom-designed to provide maximum impact for your message and your brand.
Here are some of the innovative ways that companies, universities and other institutions are benefiting from large format printing.
- Signs, banners and floor decals are an effective and efficient way to welcome newcomers to your company or institution and help them to navigate its campus and buildings. Using large format substrates and vibrant inks makes this signage eye-catching and clear, guaranteeing your visitors will find their way without issue and retain strong impressions of your brand.
- Large signs like “Employee of the Month” posters and welcome billboards demonstrate your appreciation for employees, clients, students and guests on a grand scale, making them feel valued and maximizing their attention and engagement. You also can use signs, posters and wallcoverings to state your company’s institutional values and mission, as well as to promote internal events and other programs. Using branded templates for this signage helps to reinforce the feeling that viewers are part of a team.
- Interior décor. Large format wallcoverings are a highly cost-effective way to transform an otherwise featureless or institutional-looking environment into an engaging and productive space. Murals, window clings and posters all can help to enhance the workspace. Photos and artwork can be reproduced on a huge scale for visual impact. Wide format wallcoverings and other signage also can be used to project a warm and welcoming vibe for visitors in a space like a lobby or waiting room they may enter feeling anxious or uncertain. Today’s wide format printing technology lets you take this a step further by expanding from 2D to 2D, creating a custom design for room dividers, carrels and other functional structures. You also can redecorate on a regular basis for a far lower cost than physically redesigning the interior décor.
- Interactive Learning. Enhance student classroom and employee training experiences by combining large, printed posters and displays with other technologies such as projection mapping and motion sensors to create dynamic displays that change when the participant interacts with them. In addition, enlarging charts, diagrams, maps and other learning materials makes increases their visibility and improves viewer engagement.
- Large format printing also enables you to keep your branding and messaging consistent throughout your environment by incorporating your logo, theme colors, slogan and other branded templates in the design of each piece. Whether you are creating a campaign for a corporation or institution, your brand is sure to be front and center for every viewer.
Southeastern offers large format printing for signs, banners, decals, wallcoverings, and many other projects measuring up to 90 inches wide and virtually unlimited in length. We can print on a huge variety of substrates, including ridged, rolled and mixed media up to 2 inches thick. Contact us for a demonstration to see how we can help you make a BIG impression.
For more information large format printing, contact your Southeastern representative, or email sales@seprint.com.
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