Want influencers to post about your products? Of course you do! After all, word-of-mouth recommendations are pretty powerful. In fact, 88 percent of consumers trust recommendations from friends and family members most over all other forms of advertising.
According to HubSpot, 1 in 4 marketers leverage influencer marketing, and 89 percent plan to increase or maintain their investment this year. However, with so many brands investing in influencer marketing, it can be challenging to stand out in the crowd—but doing so is a must to make it worth your while.
That’s why you need to build a picture-perfect influencer box that’s sure to grab attention. Here’s how:
Building the Perfect Influencer Box: 4 Key Ingredients
Let’s dig into the four key ingredients that you need to craft the perfect influencer box!
1. Make an impression.
While you could send your influencers gifts in a plain white box, the question is, should you? After all, your goal is not only to generate revenue and build brand awareness but also to gain lifelong consumers who willingly advocate for your brand.
Consider the fact that this box is the first impression they’ll receive of your brand—not to mention that influencers love making unboxing videos for their followers. Instead of sending a boring box that won’t grab anyone’s attention, consider ways you can make the package special.
Taking the extra step, even if it adds an incremental cost, to make your influencer box unique will help make it pop and differentiate your brand from others. For example, you can dress your package up by using branded boxing tape and/or boxes with unique designs, shapes, colors, and materials. Use your imagination and have fun with it!
2. Establish a theme.
Themed packages are a great way to enhance your influencer box. A themed box can make it much more engaging for your recipient and be even more attention-grabbing in an unboxing video. Don’t be afraid to get creative—the sky’s the limit!
Not sure where to get started? Consider creating a theme that aligns with the product you’re sending! For example, if you're sending a new face cream for nighttime use, your box could include things for ensuring a good night's sleep.
You can also align your box theme with the seasons or holidays. Sending cozy winter products or bright and fun summer items is an easy way to create a seasonal theme that will resonate with each influencer. If a seasonal theme isn’t quite right for your brand, you can even tailor your influencer box to align with an upcoming event, such as spring break or a televised award show.
3. Make it easy.
Your influencer boxes should make it easy for recipients to take action. The less research required of the influencer, the better!
Sharing written materials to help guide your influencers will make it easier to promote your brand while also ensuring they know exactly what you expect of them in return. What should you include? Talking points make it easy for the box recipient to promote your company and products.
For example, you can include information about your company, the product, instructions for use (if applicable), and any dos and don’ts. You can also provide posting instructions that include any requested hashtags, your brand’s social media handles, and anything else you would like to share.
4. Make it personal.
Last but not least, make it personal! Although you may be sending the same basic product to each influencer, you can still find small ways to personalize each box and make the experience special for recipients.
For example, you may want to include small extras that support your box theme while also being specific to the influencer’s taste and/or niche. Consider engraving or embroidering their name on the product, packaging, or the small extras.
It’s also a good idea to include a handwritten personal note that’s addressed directly to the influencer. These little personalized details show that you’re paying attention, you care about them, and can be good long-term relationship builders for your brand.
Make Your Influencer Boxes Pop with Southeastern
If you’re ready to start making your influencer boxes as clever, creative, and unique as possible, we can help. We partner with businesses just like yours to develop engaging, personalized influencer boxes that will get you noticed every time.
Let’s chat about how to make your influencer boxes pop!