An automated digital storefront helps busy marketing professionals to organize and store digital marketing assets, along with providing a centralized portal for ordering, kitting and shipping brand collateral when needed. This is an invaluable brand management solution, especially for a team that is spread out across a city, a state or even a continent.
But did you know that there are new tools available through Southeastern’s BrandStash Storefront Suite that can enhance digital storage, streamline the ordering process and boost efficiency even more?
Stay Current on Social Media with a Digital Library
According to a report on Smart Insights in February, 2025, 63.9% of the world’s population uses social media, and the average daily usage is 2 hours and 21 minutes. Savvy marketers know you need to keep your social media messages current and your branding consistent on all the popular sites. Creating a Digital Library of approved, high-SEO social media content on your portal will help keep your messaging fresh and readily available to your team.
Split Shipments with a Drip Campaign
BrandStash recently introduced a new tool called Drip Campaigns, which allow you to deliver a bundle of brand collateral products in multiple shipments, splitting the deliveries over time. With Drip Campaigns, you can group items into multiple orders to be released on a predefined schedule. The shipments automatically are staggered according to your selected drop dates, based on a setting called Days to Hold. This tool is designed to make bundling more convenient for you, while still providing a single, seamless checkout experience for your portal users.
Use Dynamic Messaging to Engage Portal Users
Are you planning to add new digital or physical brand collateral offerings to your storefront or offer special pricing on certain items for a specified time? Dynamic Messaging lets you alert your team about this with one-time or persistent messages at login or tied to a particular product in the shopping cart or at checkout. Dynamic messaging will make your portal users more likely to visit your storefront and take advantage of new offerings.
Keep Industry Contacts Up to Date with Data Feeds
Many industries, such as healthcare, are constantly in a state of change as major brands integrate and key contacts like doctors move on to new opportunities. To stay on top of the continual data flow, you can now integrate a Data Feed into your BrandStash storefront that will help maintain the most up-to-date contact information in real time.
This is an exciting time for marketers as new digital technology comes online that can make your job easier, improve engagement by team members, stakeholders and customers, and ultimately increase ROI. With continually evolving technology like BrandStash, you will have all the tools you need to succeed.
If you would like to implement any of these time-saving and advanced features into your storefront, or if you'd like to get started with a new storefront, contact your rep today!
