Is your brand collateral in disarray? Perhaps you’re simply looking for a tool to help you manage, strategize, and optimize your content. Maybe the distribution process is overwhelming you and your team. That’s where partnering with an experienced printing partner can help.
Managing your own physical marketing materials poses many challenges. First, materials of all shapes and sizes take up space in your warehouse or office closets. Second, due to overcrowding, it’s easy to become disorganized and frustrated when you can’t find what you need because collateral is tucked away or forgotten about. Finally, managing your distributed partners’ requests for collateral is time-consuming and detracts from other responsibilities.
Take the time to refine your brand collateral management and distribution so that you can simplify and streamline the process. We’ll show you how.
1. Outsource to a warehousing facility
In-house teams can often become overwhelmed and overworked when they’re tasked with managing all print materials themselves. As a result, quality suffers, and teams struggle to keep up with the growing demand. Meanwhile, teams get pulled away from their daily responsibilities to carry out these one-off print requests.
Outsourcing to a warehousing facility, on the other hand, frees up your space and your team’s time. By doing so, you’ll have more time to focus on optimizing your business, improving your efficiency, and lowering your shipping costs.
2. Take advantage of brand management ordering platforms
What do you find to be the biggest hurdle in managing your print and digital brand collateral? If you’re dealing with one-off email requests or messages, you’re probably searching for a more robust solution. After all, a poor management system can lead to disorganization, internal inefficiencies, and branding inconsistencies.
By taking advantage of a brand management ordering platform, you can monitor your brand inventory and ordering and allow any of your partners to order anytime or proceed with one-off requests. Many businesses also notice that they’re able to forgo time-consuming phone calls or emails to order materials. As your business scales, your physical brand collateral distribution operations will too—as long as you have the right partner to help you execute. Lastly, a printing partner can help you to maintain brand consistency from one type of collateral to the next, so your storyline and messaging don’t change, even if your platform does.
3. Find a reputable warehousing or brand management partner
Operating without a partner requires companies to lean on team members who must sacrifice other work responsibilities. It may also result in branding inconsistencies or a lack of shipping experience from your in-house team.
However, when you partner with a reputable printing partner, you can be sure that approved creative is always ready to be ordered, your teams receive 24/7 online access to inventory, and you can execute seamless 24/7 mailing capabilities. The right printing partner has the shipping experience to keep costs low and knows how to conserve time in-house to spend more on partner requests for fresh brand collateral. In addition, you'll know exactly where orders are in the process and be able to track inventory levels at any time. At Southeastern, teams work in facilities of up to 65,000 square feet in a climate-controlled fulfillment space.
Corporate teams need to streamline ordering, production, fulfillment, and distribution of physical brand and marketing collateral. A brand management and warehousing partner can help you to keep total control of your brand while adhering to best practices and scaling your operation. Best of all, you can optimize your workflows so that all team members play to their own strengths.
Lean on a printing partner such as Southeastern to help you get there.
Want to learn more? Let’s connect.